Apple scraps Apple Car ... but not completely?
Apple scraps Apple Car ... but not completely? Apple Car Project "Titan" Is Dead in the Water... Apple to Focus on AI Apple Car, not a complete give-up? There's a lot that's been said about the Apple Car abandonment, so we thought we'd share our thoughts. Let's start with what's been reported. Apple (AAPL: US) has been working for the past decade to bring Apple Car to market. The Apple Car development project was called Titan, and it was done through a Special Project Group. Apple COO Jeff Williams and Apple VP Kevin Lynch have notified employees working on the Apple Car development project of the decision to disband the group and will reportedly reassign them to the generative AI division within Apple. The Apple Car was slated to launch in 2025 and reportedly included the development of semiconductor chips for autonomous driving, autonomous driving software, and more. Has Apple really given up on the Apple Car? - Apple wanted to be king of all the compute